Tuscaloosa Leader

Tuscaloosa County spent $79,785,470 on men's collegiate football teams in 2023, an increase of 6.4% over the previous year, according to the U.S. Department of Education.

This translates to roughly 41.1% of all spending for sports teams at the three universities in the county during the 2023 season.

The average sports expenses at Tuscaloosa County have grown 119.5% since 2010.

College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.

In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.

Year	Football Team's Expenditures	% from grand total sport team expenditures
2023	$79,785,470	41.1%
2022	$75,005,971	42.3%
2021	$55,366,338	36.8%
2020	$58,508,853	38.4%
2019	$69,718,059	41.2%